© 2025 Ross Hamilton
© 2025 Ross Hamilton
© 2025 Ross Hamilton
Reward Insight. Barclays - Visa
Reward Insight. Barclays - Visa
Introduction
Introduction
Read about how designed and coded the front-end rewards app for major banks like RBS and Natwest during my time as Head of UI/UX at Reward Insight in Belfast. Reward Insight provide loyalty rewards and cashback schemes for the worlds leading banks like Visa Barclaycard, Natwest and RBS.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
/
UI / UX Design
/
Front End Dev
Timeline
12 weeks
Introduction
Read about how designed and coded the front-end rewards app for major banks like RBS and Natwest during my time as Head of UI/UX at Reward Insight in Belfast. Reward Insight provide loyalty rewards and cashback schemes for the worlds leading banks like Visa Barclaycard, Natwest and RBS.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
/
UI / UX Design
/
Front End Dev
Timeline
12 weeks






Projects Key Feature Set
Projects Key Feature Set
Projects Key Feature Set
Features.
Feature
(001)
iOS & Android Capable
iOS & Android Capable
(002)
Progressive Web App
Progressive Web App
(003)
Connected To Bank API's
Connected To Bank API's
(004)
Live account/card balances
Live account/card balances
(005)
Exchange points for rewards
Exchange points for rewards
(006)
Loyalty Scheme Integration
Loyalty Scheme Integration
(007)
White Labelled Solution (Swap branding on angular build)
White Labelled Solution (Swap branding on angular build)
Project Highlight
Rollout to 6m+ users

Performance and scalability were key factors in the development of this app due to the huge rollout numbers.

Ross Hamilton
Project Highlight
Head of UI/UX
Team Growth
0 → 4

I was leading a team of 4 as chief UI/UX designer and front-end coder at Reward Insight.

Ross Hamilton
Project Highlight
Worked with 4 major banks
Pitches To Banking C-Suite
50+

This project saw me work closely alongside the heads of 4 major banks including RBS, Natwest & Barclaycard/Visa, walking them through the design stage and demoing front end functionality of the app.

Ross Hamilton
Challenges
Challenges
I started at Reward in a contract position (Sep 19-Aug 20) assuming their only designer and front-end developer role in the company. In the first 12 months I was solely responsible for developing all of the UI, UX and front-end code (Angular & Ionic) for their Rewards Program role-out to Virgin Bank, Natwest and RBS to a combined 6 million customers.
This involved regular client design meetings with the banks, the designing of a scalable, performant and user-friendly interface, all front-end code and integration via API's to our backend microservices. At the end of my contract position I was given the full-time role of Chief Of UI/UX (Aug 20-Aug 21) as our team scaled up to meet client demand. I ran a team of 4 front-end developers helping them to turn my mockups and designs into fully fledged products to meet the banks specifications and requirements. I was a pivotal part of developing our new product roadmap from a per client approach into a single codebase, fully customisable product platform with adaptable modular features, customisable branding and colour scheme and design elements. This enabled us to scale rapidly and reduced turnaround of client rewards program integrations from over12 months to 4-6 months. I loved my role in Reward and it gave me immeasurable experience in leading a talented team and managing the expectations of global large-scale clients.
This involved regular client design meetings with the banks, the designing of a scalable, performant and user-friendly interface, all front-end code and integration via API's to our backend microservices. At the end of my contract position I was given the full-time role of Chief Of UI/UX (Aug 20-Aug 21) as our team scaled up to meet client demand. I ran a team of 4 front-end developers helping them to turn my mockups and designs into fully fledged products to meet the banks specifications and requirements. I was a pivotal part of developing our new product roadmap from a per client approach into a single codebase, fully customisable product platform with adaptable modular features, customisable branding and colour scheme and design elements. This enabled us to scale rapidly and reduced turnaround of client rewards program integrations from over12 months to 4-6 months. I loved my role in Reward and it gave me immeasurable experience in leading a talented team and managing the expectations of global large-scale clients.
This involved regular client design meetings with the banks, the designing of a scalable, performant and user-friendly interface, all front-end code and integration via API's to our backend microservices. At the end of my contract position I was given the full-time role of Chief Of UI/UX (Aug 20-Aug 21) as our team scaled up to meet client demand. I ran a team of 4 front-end developers helping them to turn my mockups and designs into fully fledged products to meet the banks specifications and requirements. I was a pivotal part of developing our new product roadmap from a per client approach into a single codebase, fully customisable product platform with adaptable modular features, customisable branding and colour scheme and design elements. This enabled us to scale rapidly and reduced turnaround of client rewards program integrations from over12 months to 4-6 months. I loved my role in Reward and it gave me immeasurable experience in leading a talented team and managing the expectations of global large-scale clients.












Let’s talk.
Tell me about your project—whether it’s a website, web app, AI tool and anything in between.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.

Founder
Hamilton Design
Ross Hamilton
Let’s talk.
Tell me about your project—whether it’s a website, web app, AI tool and anything in between.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.

Founder
Hamilton Design
Ross Hamilton
Let’s talk.
Tell me about your project—whether it’s a website, web app, AI tool and anything in between.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.

Founder
Hamilton Design
Ross Hamilton